Designing a Clothing Brand Inspired by Culture

Capps is a new headwear startup company that is distinguished by its unique approach to cap design styles and trends. Inspired by local and multinational cultures around the world, Capps brand offers unique styles and designs to fit anyone’s style. 

Elevant Studio was approached by Capps to develop their Naming, Brand Identity, Brand Strategy, Product Photography and Web Design. We approached all aspects of this project from a cultural perspective, and the target audience this brand would be targeted to. As we all know, in recent years the street wear culture and street art have been making a significant impact on the fashion industry and setting the bar for brand’s creative expressions. 

In order to develop  a brand concept for this brand, we dug deep into the history of why and how people began to use hats back in 3200 BC. Most of the initial hats were used as a protective garment against the sun, but over the years, people around the world began using them as an accessory that apart from meeting it’s functional purpose, it was part of a personal fashion style that resembled a person's interest, social class, and overall “class”. 

From our investigation, we derived a brand concept around the idea that people use certain accessories in their day to day as a form of creative expression. To represent this, we created a logo that resembles the idea of a fresh new brand which carries the idea of timeless pieces and adaptability of their design pieces. The color palette and visual style we assigned the brand resemble a dynamic interaction between color and form, with endless possibilities when applied to the hats. We chose an urban photography style for this brand as it shows the diverse ways people can match their hat based on outfits, similar to the new “sneaker boom” fashion that has now been going on for a few years. 

We applied the same concept to the web design, keeping it clean and minimalistic so the hats would be the main focus point on the site. The user experience was also kept in mind when designing this website, as we wanted the customer to have a seamless journey from discovering the products to completing their purchase.

Capps hats are made with the finest materials and craftsmanship. The company offers a wide variety of hat styles for both men and women. Their site is now live and available for purchase online! Check out their website to see the full range of hats and new designs they offer.

Thanks for reading! We hope you enjoyed learning about the thinking behind the Capps brand identity and how it all came to life. Stay tuned for more case studies and insights into our process here at Elevant Studio.


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There is no doubt that a strong brand is essential for the success of any business. A well-designed website is also crucial, as it can be the first impression that potential customers have of your company. If you want to revive your brand and take your business to the next level, then you need to focus on branding and web design.

1. How to create a unique and memorable brand 

Creating a unique and memorable brand can be a challenge, but it's definitely worth the effort. Here are some tips to help you get started:

1. Come up with a strong name and logo. Your brand name and logo should be unique and instantly recognizable.

2. Create a consistent visual identity. Make sure that all of your branding materials (including your website) have a consistent look and feel.

3. Think about your target audience. What does your target audience want or need? Cater to their needs and desires with your branding.

4. Be authentic. Don't try to be something that you're not; consumers can see through fake brands very easily. Be genuine and honest in your branding, and you'll be successful.

2. How to create a great website design

Once you've created a strong brand, it's time to focus on your website design. A good website design should be easy to navigate, visually appealing, and functional. Here are some tips to help you get started:

1. Keep it simple. Don't overload your website with too much information or graphics. The simpler the design, the better it will be received by users.

2. Use typography wisely. Choose fonts that are easy to read and pleasing to the eye.

3. Use color wisely. Choose colors that reflect your brand identity and that will be visually appealing to users.

4. Make sure the website is responsive. A responsive website will automatically adjust its layout depending on the device that is being used to view it (e.g., desktop computer, tablet, smartphone). This is essential for today's mobile-driven world!2. The benefits of a well-designed website 

A well-designed website can provide a number of benefits for businesses, including:

1. Increased web traffic. A well-designed website will be more visually appealing to users, which will result in more people visiting your website.

2. Improved customer satisfaction. A well-designed website will be easy to navigate and look great, which will please customers and make them more likely to return in the future.

3. Improved search engine ranking. A well-designed website is more likely to be ranked high by search engines, which means that your business will be more visible to potential customers online.

4. Increased sales and conversions. A well-designed website that effectively communicates your brand message can lead to increased sales and conversions.

3. How to make your website stand out from the competition 

Creating a website that stands out from the competition can be a difficult task. With so many websites out there, it can be hard to make your website stand out in a positive way. However, there are a few things you can do to make your website stand out and look great.

The first thing you'll want to do is make sure your website is easy to navigate. Users should be able to find what they're looking for quickly and easily, without having to spend too much time browsing through menus and pages. You'll also want to make sure your website looks great, with high-quality graphics and an easy-to-use layout.

Additionally, you'll want to make sure your branding is consistent across all of your marketing materials. Your branding should be unique and memorable, so that people will remember who you are and what you offer. By using these tips, you can create a website that stands out from the competition and helps your business reach new heights!


Creating a strong brand and designing an appealing website are essential for any business looking to succeed in today's digital age. By using branding and web design principles, you can create a unique identity for your company that will help you stand out from the competition. Additionally, by making sure your website is easy to navigate and looks great, you'll be able to improve customer satisfaction and boost your search engine ranking. With these tools in your arsenal, you can help your business come back to life and reach new heights!

If you're starting a business, you may be wondering if branding is really necessary. After all, doesn't everyone just start with a great product or service and then let word-of-mouth take care of the rest?

The truth is, in today's competitive marketplace, branding is more important than ever before. Branding can help you set yourself apart from your competition and attract the attention of potential customers.

Of course, not every business needs to invest in comprehensive branding services. But if you want to give your business the best chance of success, it's worth considering how branding can help you achieve your goals.

Here are a few things to keep in mind when deciding if branding is right for your business:

1. Branding can help you clarify your message.

When you're first starting out, it's easy to get caught up in trying to sell everything to everyone. But this approach is rarely effective. Branding can help you focus your message and target your ideal customer. This way, you'll be more likely to attract the attention of people who are actually interested in what you have to offer.

2. Branding can make you more memorable.

In today's world, there are so many businesses competing for attention. Branding can help you make a more lasting impression on potential customers. A strong brand will help people remember your business long after they've come in contact with it.

3. Branding can help you build trust.

People are more likely to do business with companies they know and trust. Branding can help you establish yourself as a reliable, trustworthy business. This is especially important if you're selling products or services that people may be hesitant to try.

4. Branding can help you attract investors.

If you're looking for funding to grow your business, branding can be a valuable asset. Investors are more likely to invest in businesses with strong brands that they believe have potential for growth.

5. Branding can help you stay ahead of the competition.

In any industry, there will always be competition. Branding can help you stay one step ahead of your rivals by differentiating your business in a way that is memorable and trustworthy.


Ultimately, only you can decide if branding is right for your business. But if you're serious about making your business a success, it's worth considering the role that branding can play.

Branding can be a valuable asset for any business, big or small. It can help you clarify your message, build trust with potential customers, and attract investors. If you're serious about making your business a success, branding should be part of your plan.

Need help getting started? Contact us today to learn more about our branding services. We'd be happy to answer any questions you have and help you create a brand that represents your business in the best way possible.

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