Capps is a new headwear startup company that is distinguished by its unique approach to cap design styles and trends. Inspired by local and multinational cultures around the world, Capps brand offers unique styles and designs to fit anyone’s style.
Elevant Studio was approached by Capps to develop their Naming, Brand Identity, Brand Strategy, Product Photography and Web Design. We approached all aspects of this project from a cultural perspective, and the target audience this brand would be targeted to. As we all know, in recent years the street wear culture and street art have been making a significant impact on the fashion industry and setting the bar for brand’s creative expressions.
In order to develop a brand concept for this brand, we dug deep into the history of why and how people began to use hats back in 3200 BC. Most of the initial hats were used as a protective garment against the sun, but over the years, people around the world began using them as an accessory that apart from meeting it’s functional purpose, it was part of a personal fashion style that resembled a person's interest, social class, and overall “class”.
From our investigation, we derived a brand concept around the idea that people use certain accessories in their day to day as a form of creative expression. To represent this, we created a logo that resembles the idea of a fresh new brand which carries the idea of timeless pieces and adaptability of their design pieces. The color palette and visual style we assigned the brand resemble a dynamic interaction between color and form, with endless possibilities when applied to the hats. We chose an urban photography style for this brand as it shows the diverse ways people can match their hat based on outfits, similar to the new “sneaker boom” fashion that has now been going on for a few years.
We applied the same concept to the web design, keeping it clean and minimalistic so the hats would be the main focus point on the site. The user experience was also kept in mind when designing this website, as we wanted the customer to have a seamless journey from discovering the products to completing their purchase.
Capps hats are made with the finest materials and craftsmanship. The company offers a wide variety of hat styles for both men and women. Their site is now live and available for purchase online! Check out their website to see the full range of hats and new designs they offer.
Thanks for reading! We hope you enjoyed learning about the thinking behind the Capps brand identity and how it all came to life. Stay tuned for more case studies and insights into our process here at Elevant Studio.
Click here to view this project in Portfolio View (Showing more Images)
There is no doubt that a strong brand is essential for the success of any business. A well-designed website is also crucial, as it can be the first impression that potential customers have of your company. If you want to revive your brand and take your business to the next level, then you need to focus on branding and web design.
Creating a unique and memorable brand can be a challenge, but it's definitely worth the effort. Here are some tips to help you get started:
1. Come up with a strong name and logo. Your brand name and logo should be unique and instantly recognizable.
2. Create a consistent visual identity. Make sure that all of your branding materials (including your website) have a consistent look and feel.
3. Think about your target audience. What does your target audience want or need? Cater to their needs and desires with your branding.
4. Be authentic. Don't try to be something that you're not; consumers can see through fake brands very easily. Be genuine and honest in your branding, and you'll be successful.
Once you've created a strong brand, it's time to focus on your website design. A good website design should be easy to navigate, visually appealing, and functional. Here are some tips to help you get started:
1. Keep it simple. Don't overload your website with too much information or graphics. The simpler the design, the better it will be received by users.
2. Use typography wisely. Choose fonts that are easy to read and pleasing to the eye.
3. Use color wisely. Choose colors that reflect your brand identity and that will be visually appealing to users.
4. Make sure the website is responsive. A responsive website will automatically adjust its layout depending on the device that is being used to view it (e.g., desktop computer, tablet, smartphone). This is essential for today's mobile-driven world!2. The benefits of a well-designed website
A well-designed website can provide a number of benefits for businesses, including:
1. Increased web traffic. A well-designed website will be more visually appealing to users, which will result in more people visiting your website.
2. Improved customer satisfaction. A well-designed website will be easy to navigate and look great, which will please customers and make them more likely to return in the future.
3. Improved search engine ranking. A well-designed website is more likely to be ranked high by search engines, which means that your business will be more visible to potential customers online.
4. Increased sales and conversions. A well-designed website that effectively communicates your brand message can lead to increased sales and conversions.
Creating a website that stands out from the competition can be a difficult task. With so many websites out there, it can be hard to make your website stand out in a positive way. However, there are a few things you can do to make your website stand out and look great.
The first thing you'll want to do is make sure your website is easy to navigate. Users should be able to find what they're looking for quickly and easily, without having to spend too much time browsing through menus and pages. You'll also want to make sure your website looks great, with high-quality graphics and an easy-to-use layout.
Additionally, you'll want to make sure your branding is consistent across all of your marketing materials. Your branding should be unique and memorable, so that people will remember who you are and what you offer. By using these tips, you can create a website that stands out from the competition and helps your business reach new heights!
Creating a strong brand and designing an appealing website are essential for any business looking to succeed in today's digital age. By using branding and web design principles, you can create a unique identity for your company that will help you stand out from the competition. Additionally, by making sure your website is easy to navigate and looks great, you'll be able to improve customer satisfaction and boost your search engine ranking. With these tools in your arsenal, you can help your business come back to life and reach new heights!
If you're starting a business, you may be wondering if branding is really necessary. After all, doesn't everyone just start with a great product or service and then let word-of-mouth take care of the rest?
The truth is, in today's competitive marketplace, branding is more important than ever before. Branding can help you set yourself apart from your competition and attract the attention of potential customers.
Of course, not every business needs to invest in comprehensive branding services. But if you want to give your business the best chance of success, it's worth considering how branding can help you achieve your goals.
1. Branding can help you clarify your message.
When you're first starting out, it's easy to get caught up in trying to sell everything to everyone. But this approach is rarely effective. Branding can help you focus your message and target your ideal customer. This way, you'll be more likely to attract the attention of people who are actually interested in what you have to offer.
2. Branding can make you more memorable.
In today's world, there are so many businesses competing for attention. Branding can help you make a more lasting impression on potential customers. A strong brand will help people remember your business long after they've come in contact with it.
3. Branding can help you build trust.
People are more likely to do business with companies they know and trust. Branding can help you establish yourself as a reliable, trustworthy business. This is especially important if you're selling products or services that people may be hesitant to try.
4. Branding can help you attract investors.
If you're looking for funding to grow your business, branding can be a valuable asset. Investors are more likely to invest in businesses with strong brands that they believe have potential for growth.
5. Branding can help you stay ahead of the competition.
In any industry, there will always be competition. Branding can help you stay one step ahead of your rivals by differentiating your business in a way that is memorable and trustworthy.
Ultimately, only you can decide if branding is right for your business. But if you're serious about making your business a success, it's worth considering the role that branding can play.
Branding can be a valuable asset for any business, big or small. It can help you clarify your message, build trust with potential customers, and attract investors. If you're serious about making your business a success, branding should be part of your plan.
Need help getting started? Contact us today to learn more about our branding services. We'd be happy to answer any questions you have and help you create a brand that represents your business in the best way possible.
If you're a business owner, then you know that branding is essential to your success. But what exactly is branding, and why is it so important? Branding is the process of creating a unique identity for your company. It involves developing a logo, slogan, and overall look and feel that represents your business in a positive light. When done correctly, branding can make your business grow like wildfire. In this blog post, we'll take a closer look at the benefits of branding and how a top branding studio can help you achieve success.
Branding is the use of a name, term, design, symbol, or other feature to identify a product or service and distinguish it from those of other producers. Branding is essential for businesses of all sizes. It helps to create an identity for your company and can help to grow your business in many different ways. A top branding studio can help you to create a brand that accurately represents your business and its goals. Branding can help to increase customer loyalty, attract new customers, and even increase sales.
1. Branding can help to create an identity for your company. When people think of your company, you want them to think of it in a positive light. Branding can help you to influence the way people perceive your company.
2. Branding can help to attract new customers. A strong brand can help to attract new customers who may not have considered your company before.
3. Branding can help to increase customer loyalty. If customers have a positive experience with your brand, they are likely to be loyal to your company and continue doing business with you.
4. Branding can help to increase sales. A strong brand can encourage customers to make purchases from your company instead of your competitors.
If you want to grow your business through branding, there are a few things you can do to help ensure success. Here are a few tips:
1. Make sure your branding is consistent. Branding should be consistent across all of your marketing materials, including your website, social media profiles, and advertising.
2. Make sure your branding is relevant to your target audience. Your branding should connect with your target audience and resonant with them on an emotional level.
3. Make sure your branding is unique. You want your brand to be unique and memorable, so that people will remember it long after they've seen it.
4. Make sure your branding is professional. Your branding should be professional and polished, so that it conveys trust and credibility to your customers.
If you're looking to grow your business through branding, there are a few things you can do to ensure success. Make sure your branding is consistent, relevant to your target audience, unique, professional, and accurate representation of your business goals. A top branding studio can help you create a brand that will help you achieve all of these goals and more. So if you're ready to take your business to the next level, consider investing in branding.
Yes, you will still need a website in 2022. Websites are an important marketing tool for businesses, and they will continue to be in demand in the coming years. There are many ways to use the internet to market your business without a website, such as through social media platforms and digital advertising. However, a website is still an essential part of any marketing strategy that involves establishing your presence online and building brand trust with customers.
There are many benefits to having a website for your business in 2022. First, a website provides a convenient way for customers to learn more about your business and the products or services you offer. It also allows you to showcase your brand story, values, and mission in an easily accessible medium. By creating useful and engaging content on your website, you can establish yourself as an expert in your industry. This will help increase your credibility and attract customers to your brand.
A website is also an important marketing tool for promoting special offers and promotions, collecting customer data, and driving sales. To get the most out of your website, it is important to include some key elements on it. These might include:
1. Detailed product or service descriptions
2. Customer testimonials and reviews
3. Call-to-action buttons that encourage visitors to take specific actions, such as signing up for your newsletter, making a purchase, or contacting you for more information
4. A blog that you regularly update with fresh, relevant content
When creating or updating your website, be sure to include the following:
1. Detailed product or service descriptions - Make sure to list out all the important details about your products or services. This will help customers understand what you offer and what to expect from your business.
2. Customer testimonials and reviews - Showcasing positive customer experiences is a great way to build trust with potential customers. Include testimonials and reviews on your website so that visitors can see what others have to say about your business.
3. Call-to-action buttons - These buttons encourage visitors to take specific actions, such as signing up for your newsletter, making a purchase, or contacting you for more information. Be sure to include them on your website so that visitors know what they can do next.
4. A blog - A blog is a great way to share fresh, relevant content with your audience. Regularly update your blog with new posts to keep visitors coming back for more.
When it comes to creating or updating a website, hiring a professional web development company or agency is the best way to go. These companies have the experience and expertise needed to create a high-quality website that will help your business grow. They can help you with everything from designing and developing your website to uploading it to the web and optimizing it for search engines.
If you want to ensure that your website is successful, it is important to work with a company that has a proven track record of success. Be sure to ask about their previous projects and what technologies they use in their work. Also take the time to read customer reviews to see what others have said about their experience working with the company. Be sure to take the time to compare different vendors before making your final decision.
Now that you know the importance of having a website for your business, it’s time to start creating or updating one. In order to get the most out of your website, be sure to include detailed product and service descriptions, customer testimonials and reviews, call-to-action buttons, and a blog. You should also work with a professional web development company or agency to ensure that your website is designed and developed properly. By taking these steps, you can create a website that will help your business grow.
